FCA Digital Dealer
introduction
Fiat Chrysler Automobiles N.V. (FCA), an Italian-American multinational corporation under Dutch law, was the world's eighth-largest automaker by number of vehicles produced. Established in 2014 through the merger of the Italian Fiat S.p.A. and the American Chrysler Group, FCA encompassed brands such as FIAT, Alfa Romeo, Lancia, Maserati, Fiat Professional, Abarth, Jeep, Chrysler, Dodge, Ram Trucks, Mopar, and SRT. FCA also owned the multi-sport club Sisport.
% Lead generation
Dealers
About the project
The FCA Dealer Digital Programme is an innovative initiative aimed at aligning national and local efforts in the digital landscape. This programme provides a comprehensive suite of tools, processes, and support designed to empower dealers to effectively engage with local in-market shoppers, driving increased vehicle sales and enhancing customer connections.
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