Planhat
introduction
A Swedish company specializing in customer success services for B2B clients needed a modern, engaging, and globally scalable website to promote their services worldwide. The project required a seamless user experience and an attractive, intuitive interface to drive conversions and communicate their value proposition effectively.
Client
Date
Categories
Tags
% growth in inquires
% UX improvements
About the project
Conducted user research to understand the needs and behaviors of B2B decision-makers. Designed the entire user experience (UX), focusing on intuitive navigation, streamlined user flows, and clear calls-to-action to encourage engagement. Created high-fidelity wireframes and developed the graphical user interface (GUI), ensuring brand consistency and accessibility. Delivered a fully responsive, user-centered design optimized for desktop and mobile experiences. Outcome: The new website successfully positioned the company as a global leader in customer success services, enhanced its professional image, and boosted its ability to attract clients internationally.
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